A collaborative branding, website and copywriting project for British-Swedish integrative therapist Evy Samuelsson.

Drawing inspiration from Swedish landscapes and Evy’s relational approach to therapy, we created a visual identity rooted in clarity, warmth and connection. The aim was to build a digital space that felt approachable and supportive while communicating the depth and professionalism of her practice.

Particular attention was given to creating an LGBTQIA+ affirmative space where people could feel welcomed, respected and safe. Alongside the visual identity and website design, I supported the strategic direction and copywriting, helping translate complex ideas about therapy, relationships and belonging into a clear and welcoming experience.

The resulting brand balances professionalism and warmth, helping prospective clients feel welcomed, informed and supported from their first interaction.

Services

  • Brand strategy
  • Copywriting
  • Visual identity
  • Website design
  • Creative direction
Kind words

« Edie’s creativity, thoughtful approach and understanding of counselling meant I felt truly supported from start to finish. The process felt straightforward, enjoyable and genuinely collaborative, and I’m delighted with the final website and visual identity. » Evy Samuelsson