Design & Strategy for Therapists & Wellness Brands
I help thoughtful professionals like you (yes, you!) feel seen, supported, and confident in your brand, strategy, and online presence.
Ways we can work together
Clarify your brand vision and ideal client profile in focused calls. Leave with an actionable roadmap that authentically communicates your unique healing approach.
Branding Identity
Develop visuals that resonate with clients seeking healing. Move beyond mental health clichés with thoughtful branding that builds immediate trust.
Website Design
Create a digital space that reflects your therapeutic style while guiding visitors to book. Built specifically for wellness practitioners who value both beauty and function.
Ethical Marketing
Attract ideal clients through value-driven strategies that honor the sensitivity of mental health services. Respect both professional boundaries and client needs.RetryClaude can make mistakes. Please double-check responses.
Your Design Journey
I believe design is more than how things look — it’s how they make people feel.
My process is gentle, collaborative, and values-led — rooted in emotional intelligence, business clarity, and a deep respect for the people you serve.
CASE STUDY
Building trust through authentic branding: Evy’s therapy practice
Evy, an integrative counsellor, was ready to launch their private practice and needed branding that felt grounded, clear, and emotionally attuned. Their aim was to attract clients gently and build trust through ethical communication, without the clinical clichés.
Drawing on Evy’s Swedish roots and love for calming colours, we created a soft, nature-inspired brand identity centred on growth, safety, and connection. From logo and colour palette to website and printed materials, every element was designed to feel welcoming, professional, and warm.
Since launching, Evy has shared their practice confidently online, receiving a noticeable rise in client inquiries and building a presence that feels both human and credible.
CASE STUDY 2
Elevating a natural beauty brand: The Facial Cupping Expert
Former acupuncturist Sakina Di Pace needed bespoke branding that could educate and inspire — reflecting her holistic approach to beauty for both women and men. Her goal was to create a calming starter kit that made this technique feel accessible, trustworthy, and high quality.
Through earthy, muted tones and gentle graphic details, we shaped a visual identity that radiates warmth, balance, and quiet confidence. Every element — from packaging to illustration — was designed to emphasise lightness, organic beauty, and a sense of nurturing self-care.
The result is a cohesive, multi-platform brand that feels sensory and grounded, clearly communicating the product’s benefits while staying approachable and fresh.
DELIVERABLES: Branding, packaging concept, infographics, print & digital assets
Clients Stories
“I am so grateful to Edie for her expertise, encouragement and guidance! She has such a wealth of knowledge about her subject that she shares generously and really takes the time to come up with personal solutions tailored for you. (...) I won't hesitate to return to her in the future for further mentoring!”
Emily GroganPemilyland
“I cannot recommend Edie highly enough. She gives form to any ideas you have in your mind and makes your business stand out in the best possible way. She is very patient, creative and professional. Thank you Edie for the work you have done, it exceeded any expectations I had. My business image brand is just perfect and I has so many compliments about it.”
Sakina Di PaceThe Facial Cupping Expert